What Is HARO and How to Use It: Step-by-Step Guide

What is HARO and How to use it

Securing media links is important for business visibility and growth. HARO is perfect for increasing your digital presence through media mentions on authoritative sites. With over 800,000 sources and journalists actively using HARO, it provides opportunities for media placements that boost credibility and search engine rankings. 

In this ultimate guide, we will explore every aspect of HARO link-building in-depth, sharing our experience and tips from our over 6 years of benefiting from this platform. 

So let’s start with the basics… what is a HARO link-building service?  

What is HARO?

HARO (Help a Reporter Out) is a platform that connects journalists with people who can provide expert quotes for their stories. It’s been used for years by writers from major outlets like Forbes, The New York Times, Business Insider, Inc., and more.

Here, reporters submit questions for upcoming articles,  and experts, business owners, marketers, or anyone with real experience can reply. If your response is useful, they might quote you in the final piece, sometimes along with your name, company, and even a backlink to your site.

For a long time, HARO was owned by Cision. But in late 2024, they announced it would be shutting down. That left a big gap, especially for professionals who relied on HARO to get featured in the media without hiring a PR agency.

Then, in April 2025, Featured.com acquired HARO. And now, Haro is back. 

Source: Yahoo

It now runs at helpareporter.com, offering the same core function — helping journalists find credible sources, and helping experts get featured. 

The platform is still free to use and now supported by ads, which helps keep it running long-term. As of mid-2025, HARO is fully active again and continues to be one of the easiest ways to earn press coverage, backlinks, and authority, especially for small businesses and solo professionals who don’t have a big PR budget.

Why HARO Link-Building is Beneficial for SEO

You now have an idea of what HARO is. Now, let’s discuss why it’s one of the best link building methods out there.  

Earns High-Authority Backlinks from Reputable Sites

Getting a backlink from a top-tier site isn’t easy. However, with HARO link-building, even small businesses have a shot at landing links from names like Forbes, Business Insider, or The Wall Street Journal. These links don’t just look good—they directly boost Domain Rating (DR). 

For example, a backlink from a major site like Forbes can noticeably increase a website’s Domain Rating (DR), sometimes boosting it by 5–10 points. These high-authority links signal to search engines that the site is trustworthy and reputable, leading to higher SEO rankings and stronger online visibility.

Boosts Organic Traffic through Targeted Exposure

I’m sure you’re already well-aware that not all backlinks are created equal. When you secure a link on a high-traffic, relevant site, you improve your SEO and drive real, interested readers to your site. 

Source: Sure Oak

HARO links often appear in articles and websites with tens of thousands of readerships, which means more exposure and potential traffic for YOUR website

Plus, this traffic is qualified—it’s coming from readers genuinely interested in your expertise, so they’re more likely to stay, explore, and convert. 

A single HARO feature can send hundreds or even thousands of new visitors in a month, which immensely boosts organic traffic. 

Diversifies Backlink Profile with High-Quality Sources

And we think a healthy backlink profile is diverse. Ideally, you should have links from different types of websites, ranging from media outlets to industry blogs. 

HARO link-building can add a level of diversity that most traditional link-building tactics can’t match. Instead of relying on blog comments or guest posts, you get links from trusted news sites, publications, and niche-specific outlets. 

This natural mix of link sources reduces the risk of search engine penalties, so you create a “safe” and robust backlink profile. 

Gives an Edge in Niche Markets with Targeted Visibility

We’ve seen this over the years. Many people mistake HARO link-building, thinking it’s only good for “mainstream media”. 

But let us tell you this: you can also build niche-specific backlinks via niche-specific publications. 

That means businesses in specialized fields have a chance to get links from industry-specific sites that are highly relevant to their target audience. 

Creates Long-Lasting SEO Value

Unlike some link-building methods that offer short-lived results, HARO link-building provides ongoing value. Articles on major media sites often remain live for years, and as those publications gain more authority, the backlink’s value grows over time. 

A single link you earn today might still be driving value — and even growing in worth — years down the line. It’s pretty common for HARO links to continue boosting SEO metrics and organic traffic months or even years after the initial publication.

Establishes Brand Authority and Recognition

Getting quoted or featured in a top publication instantly boosts credibility, especially if it’s a well-respected outlet in your industry. This kind of exposure doesn’t just help SEO; it also builds a brand’s authority in the eyes of its audience. 

When potential clients or partners see a brand consistently featured in high-quality media, they’re more likely to trust it. This can lead to improved engagement, more social shares, and even word-of-mouth promotion, which indirectly supports SEO efforts by increasing site traffic and engagement metrics. 

How to Get Started with HARO (Step-by-Step)

Getting started with HARO is simple if you know what HARO is. 

1. Visit helpareporter.com. You’ll see a simple homepage with a message saying “HARO is back, connecting journalists with sources.” 

Source: HARO

2. Enter your email in the box that says “Add an email address,” then click “Sign up.”

Source: HARO

3. Once you sign up, you’ll get a verification email. Open it, click the confirmation link, and that’s it — your account is now active.

5. For real-time alerts and early access to HARO queries, you can use Featured.com

Source: Featured.com

Here’s how.

Click on “Create Your Media Alerts.” 

Source: Featured.com

To get more targeted media opportunities, you can set up custom alerts. Just add keywords related to your expertise in the “Create alert about…” box and enter your email. Then click “Sign Up with Alerts.”

Source: Featured.com  

This way, you’ll only get alerts that match what you actually want to talk about — saving time and increasing your chances of landing a feature.

6. To manage your query settings or check your pitch history, click the “Journalist” tab in the top-right corner of the HARO site. Then click “Dashboard.” You’ll also receive a link to your dashboard by email — use it to control what kinds of queries you want to receive

From here, you can customize how you receive emails or unsubscribe from certain categories if needed.

7. Once you’ve completed all the steps, you’ll now start getting HARO emails twice a day — usually in the morning and evening (depending on the editions you selected).

Each email will include real journalist requests with a deadline, topic, and what kind of expert they’re looking for.

All you have to do is scan through them, pick what fits, and send a helpful reply.

How to Respond to HARO Queries Effectively

Let’s talk about the most essential thing in HARO link-building — how to respond to a HARO query. 

Read the Query Carefully

First, take a moment to thoroughly read the query. Journalists are often very specific about what they need. Pay attention to the details they provide—topic, angle, deadline, and specific requirements (like “must include statistics” or “needs expert opinion on”). 

Misreading or overlooking these details is one of the most common mistakes people make, and it’s the fastest way to get your pitch discarded.

Respond Quickly, But Don’t Rush

Once you’ve got a clear direction about the pitch, work on it as soon as possible. Journalists always work on tough deadlines. They receive dozens, sometimes hundreds, of responses, and they often make their selections within hours. 

So, the best time we’ll say is within 1-2 hours of receiving a query. The more you delay, the fewer chances you’ll get featured. 

But it doesn’t mean you should compromise on quality in HARO link-building. You can take time if you think the query needs fully in-depth details. 

Start with a Strong, Relevant Subject Line

Your subject line is the first thing a journalist sees, showing whether they’ll even open your response. Make it short, specific, and relevant to the query. 

If the journalist is looking for insights on “Cybersecurity Trends in 2024,” a subject line like “Expert Insights on 2024 Cybersecurity Trends — [Your Name]” can be perfect. 

Avoid generic lines like “Response to Your Query” or “Expert Here” — journalists see these every day, and they don’t stand out.

Keep Your Introduction Short and Credible

Start with a brief, punchy introduction that tells the journalist who you are and why your expertise is relevant. Avoid lengthy background information — HARO link-building is about getting straight to the point. A good introduction might look like this. 

“I’m [Your Name], [Your Position] at [Your Company], with over [X years] of experience in [industry or relevant field]. I’ve worked on projects like [specific examples or relevant achievements] and recently contributed to [mention relevant publications if applicable]. Here’s our take on [specific topic related to the query].”

This intro immediately establishes your credibility and lets the journalist know you have the qualifications they’re looking for. But don’t just stick to it. Try other options as well. 

Provide Value-Driven Content in Your Response

Now, let us show you how you can write a response that converts. 

  • Be Concise: Aim for around 150-250 words. Journalists prefer responses that are easy to digest but still informative. Avoid rambling; instead, make every sentence count.
  • Offer Specific Insights: Generic advice like “businesses need to focus on growth” won’t cut it. Share unique insights, statistics, or examples that provide value. For example, if asked about cybersecurity trends, mention specific technologies or strategies and back them up with recent data.
  • Use Numbers and Data: Journalists love data points because they make stories more credible and engaging. If possible, include a relevant statistic or fact, such as “According to [reliable source], 75% of companies reported an increase in cybersecurity incidents last year, which has driven demand for new tech solutions.”
  • Add a Unique Angle: Think about what makes your perspective different. If you have a unique approach or insight on the topic, highlight it. Like, if everyone else talks about standard cybersecurity solutions, focus on emerging technologies or lesser-known challenges.

Pro Tip: You can have maybe 100 or 200 words pitch. Sometimes journalists only pick the sound bites. As you can see in the Business Insider article below. So make sure you always prioritize quality. 

Avoid Overly Promotional Language

HARO is not the place to promote your products or services directly. Journalists are looking for expertise — not ads. Avoid statements like “Our product is the best solution” or “Our company has the best results in the industry.” Instead, focus on adding value and offering insights. The goal is to become a trusted source, not a salesperson.

Close with a Simple, Professional Sign-Off

Finish your response with a polite sign-off and contact information. Journalists need to follow up for clarification, so make it easy for them to reach you. Here’s a sample closing. 

“[Your expertise] – [Query topic]

Hi [Journalist’s name],

I hope this message finds you well. As a [your role], I have extensive background in [relevant experience to the query topic].

Here is our answer:
[Your short-paragraph answer]

I’m happy to answer any follow-up questions.

Best regards,
[Your name]
[Your company]
[Your contact information]”

We personally don’t like templated responses, and we’ve never done that. 

The above template is just for your reference so you can know how it typically looks like. 

Follow Up if Necessary

If you don’t hear back within a week and you believe your response was highly relevant, a brief, polite follow-up can sometimes help. But keep it simple. 

“Hi [Journalist’s Name], I just wanted to check in on our response regarding [query topic]. Please let me know if you need any additional details.”

However, only follow up once. If you still don’t get a reply, move on. 

Note: Even with a well-crafted response, not every pitch will result in a link. Typically, the acceptance rate for HARO responses varies widely, with some experts landing 10-15% of the queries they respond to. 

Tips for Maximizing HARO Link-Building Success

Here are some tips you can use to double or triple your success. 

Build Relationships with Journalists

Responding to a query is just the beginning. If a journalist features you in their article, take the opportunity to build a relationship with them. Send a brief thank-you email expressing appreciation for the feature. Keep it simple and sincere; something like…

“Thank you for including our insights in your article! I appreciate the opportunity to contribute and would be happy to help with any future stories on [related topics].”

By showing appreciation and letting them know you’re available, you make it easy for the journalist to think of you for future stories. We often did this for our clients, and they’ve secured multiple features through solid relationships with journalists. 

Share Your Features on Social Media and Professional Networks

Once you’re featured in a major publication through HARO link-building, don’t let it go unnoticed. Share the article on your social media channels, like LinkedIn, Twitter, and Facebook — tagging the publication and the journalist if possible. 

This not only boosts the article’s visibility (which journalists appreciate), but it also shows your network that you’re a credible, trusted expert in your field.

When sharing, add a short caption highlighting your contribution. 

Sharing these features builds your authority and makes it more likely that others — potential clients, journalists, or collaborators — will see you as a credible source worth reaching out to. 

Highlight Media Mentions on Your Website

A great way to build credibility and attract more opportunities is to showcase media mentions directly on your website. Create a section, often called “As Seen In” or “Featured On,” where you display the logos of publications that have featured your insights. This adds social proof, showing clients, partners, and even other journalists that your expertise is recognised by reputable outlets.

Leverage Your HARO Features for Further Outreach

Use your HARO features as leverage for other PR and outreach efforts. For example, if you were featured in a reputable publication like Forbes, that mention can serve as a trust signal when pitching other journalists or publications. 

Including these features in your email signature or outreach pitches signals to new contacts that you’re an established authority in your field.

You can also mention previous media features in future HARO responses, particularly if they are related to the query topic. A line like “Previously featured in [Publication Name] discussing [relevant topic]” can add weight to your response. 

Create Backlinks by Sharing Articles on Blogging Platforms

Another way to maximize your HARO link-building successes is by sharing your media features on other content platforms like Medium, LinkedIn Articles, or even your own blog. Write a post that summarizes your insights and links back to the original feature. 

For example, if you contributed to a piece on cybersecurity trends, you can write a follow-up article on LinkedIn discussing the same trends in more detail and linking to the original piece. 

Not only does this bring more visibility to your feature, but it also creates additional backlinks to the article, enhancing its visibility and authority in search engines. This kind of strategic sharing increases the SEO value of both your site and the featured article. 

Encourage Others to Link to Your Featured Content

If you’re featured in a high-authority publication, encourage others in your network, such as partners, clients, or industry contacts, to link to the article. This helps increase the reach of the content, making it more visible to clients or journalists who may be interested in featuring you in future articles.

A higher visibility article with more backlinks tends to rank better on search engines. And people are more inclined to link to trusted sources that already have credibility. So, by boosting the visibility of your feature, you’re also increasing the chances of more links and mentions.

Repurpose HARO Features into Other Content

One HARO feature can provide content for multiple channels. Repurpose your insights from media mentions into other formats — infographics, short videos, or even email newsletters. If you’re featured in an article on industry trends, consider creating a LinkedIn post or a video that expands on the topic, linking back to the original article. 

This repurposing not only maximizes the value of each HARO mention but also shows your authority on the subject.

Repurposing also helps keep your content fresh and diversified across platforms, reaching a broader audience and continually building your brand’s reputation.

Common HARO Link-Building Mistakes to Avoid

Here are the most common mistakes we’ve noticed. 

Responding to Irrelevant Queries

One of the biggest mistakes people make when it comes to HARO link-building is responding to queries that aren’t directly relevant to their expertise. HARO sends out a high volume of daily queries across various fields, and it can be tempting to respond to any query that seems remotely related to your industry. 

However, responding to irrelevant queries often results in wasted effort. Because when you respond to queries outside your expertise, your pitch can come across as unfocused or generic. Journalists are looking for specific insights from qualified sources, so off-topic responses reduce your credibility.

So… be selective. 

Only respond to queries where you can genuinely provide expert insights. Before writing a pitch, ask yourself if your background truly fits with the journalist’s question. If it’s a stretch, it’s better to pass and save your efforts for a query where you can make a stronger impact.

Submitting Generic Pitches

A generic pitch is often a result of using a one-size-fits-all response for multiple queries. While creating templates can help streamline your HARO link-building process, relying on overly generic pitches can harm your chances. Journalists are quick to spot responses that haven’t been tailored to their specific question, and they tend to skip overpitches that lack personalization.

Journalists receive dozens, sometimes hundreds, of responses to a single query. A pitch that sounds generic or fails to address the unique aspects of the question won’t stand out. 

Take the time to personalize each response. Start by mentioning something specific from the journalist’s question, such as the exact topic they’re covering or any particular angle they requested. 

Ignoring Submission Guidelines

Every HARO link-building query includes details on what the journalist is looking for, including specific guidelines for how to respond. Some journalists request a particular format, limit word count, or even specific credentials. Ignoring these guidelines can result in your response being overlooked — no matter how valuable your insights might be.

Pay close attention to each query’s guidelines. Read the instructions carefully before writing your response. If the query specifies a word count limit, stick to it. If the journalist asks for specific details, make sure to include them. Following instructions shows respect for the journalist’s time and helps ensure your pitch aligns with their needs.

Overlooking the Importance of Timing

In HARO link-building, timing is crucial. Each query comes with a deadline, and journalists often select sources as soon as they find a suitable response. Waiting too long to respond can mean missing out on the opportunity entirely, as the journalist may have already chosen their source.

Develop a routine for checking HARO emails at least three times a day. Aim to respond to high-priority queries as soon as possible. Many successful HARO users set aside specific times to review new queries and prioritize those that match closely with their expertise. 

Being Overly Promotional

HARO is not a platform for sales pitches; it’s a place to share expertise. Many respondents make the mistake of using HARO to promote their products or services directly, which is off-putting to journalists. 

So, focus on providing valuable, unbiased information. Share insights, statistics, or trends that show your expertise without directly promoting your product. Subtlety is key — if you’re selected, your company’s name and link will often be included naturally, giving you exposure without the need for self-promotion.

Neglecting to Proofread

Please don’t ask us how, but we’ve been to the other side of the table 😀. What we’ve is a surprising number of pitches that fail simply because of typos, poor grammar, or unclear language. 

Journalists value professionalism, and a pitch with errors can quickly detract from the credibility of your response. This mistake is easy to avoid but can have a significant impact on your success rate.

The best way is to take a few minutes to proofread every response before you hit send. Read it aloud to catch any awkward phrasing or mistakes you might have missed. If possible, use Grammarly or Hemingway to polish your writing. 

A well-written, error-free pitch reflects positively on you and increases the likelihood of being chosen as a source.

Failing to Follow Up Professionally

After you’ve been featured in a publication through HARO link-building, a simple thank-you note can go a long way in building a strong relationship with the journalist. Many respondents miss this step, which is a missed opportunity to establish a connection that leads to future media opportunities.

If a journalist includes your insights in their piece, send a brief thank-you email expressing gratitude for the opportunity. Don’t make it a long message — just a quick note acknowledging the feature and offering to help with future stories. Even just a thank you works well. 

Ignoring Metrics and Feedback for Improvement

Many people use HARO link-building to treat it as a numbers game, responding to as many queries as possible without analyzing what’s working and what isn’t. This approach leads to burnout and inefficient time use. Without reviewing your success rate and identifying patterns, you repeat the same mistakes.

Keep track of every HARO pitch you send and note whether it resulted in a feature or not. Look for trends — are there certain types of responses that consistently work better? Are there specific topics where you’re more likely to get chosen? 

By doing so, you can refine your approach and focus on what works best and avoid strategies that yield low results.

HARO Alternatives for Link-Building

If you feel like HARO link-building is not for you, or you just want to explore other options as well, here’s the list of the platforms I’ve used and can vouch for. 

  1. Qwoted

Source: Qwoted 

Qwoted is a platform designed to connect journalists with expert sources, similar to HARO link-building but with a more streamlined approach. It’s particularly popular among professionals in finance, technology, and legal industries. What sets Qwoted apart is its focus on high-quality queries and a more selective pool of sources, which reduce the noise and increase your chances of standing out.

Best For: Professionals in specialized fields like finance, tech, and law who want to stand out in a more curated environment.

  1. ProfNet by PR Newswire

Source: PR Newswire

ProfNet is a premium service offered by PR Newswire that connects journalists with expert sources. It’s a well-established platform used by many high-profile publications, which makes it a valuable alternative to HARO link-building for those willing to invest in a paid service. ProfNet offers a more exclusive network of journalists and sources, which can lead to high-quality link-building opportunities.

Best For: Established businesses and professionals ready to invest in premium link-building opportunities and looking for exposure on a broader range of media platforms.

  1. SourceBottle

Source: SourceBottle

SourceBottle is an Australia-based platform, though it serves users globally. It’s known for being user-friendly and includes a range of queries across various industries, including lifestyle, health, and small business topics. SourceBottle’s focus on more consumer-friendly categories makes it a great choice for brands in industries like wellness, beauty, and lifestyle.

Best For: Lifestyle brands, wellness experts, and smaller businesses looking to connect with journalists in consumer-focused industries without a high price tag.

  1. Help a B2B Writer (HAB2BW)

Image Source: Help a B2B Writer 

Help a B2B Writer is a relatively new platform but has quickly gained traction among B2B marketers, content creators, and businesses. Unlike HARO link-building, which serves a broad range of industries, HAB2BW is specifically focused on connecting B2B writers with expert sources. This niche focus makes it ideal for businesses looking to build authority in B2B sectors such as SaaS, marketing, HR, and tech.

Best For: B2B companies, particularly those in SaaS, technology, and professional services, looking to build credibility through targeted business content.

  1. JournoLink

Source: JournoLink

JournoLink is a PR platform designed specifically for small businesses and startups. Based in the UK, JournoLink helps connect businesses with journalists, bloggers, and influencers looking for expert opinions, story ideas, and case studies. While it’s especially popular in the UK, JournoLink has a growing international reach, making it a valuable tool for companies seeking media coverage both locally and globally.

Best For: Small businesses and startups, particularly those in the UK, that want a cost-effective way to increase media visibility and manage their own PR efforts.

Real Success Stories: Case Studies of Proven Results

And we’re not talking out of the box; we have seen the results with HARO link-building. Let us share some with you. 

We Boosted Organic Traffic with 25 High-Authority Backlinks in Just 2 Months

Getting links from top-tier publications is tough — even when you’re working with a well-known brand. But when a popular gaming company approached us for help, we knew this was a chance to take their visibility to the next level.

But when they reached me, they had millions of monthly visitors already and a strong reputation in the gaming world. But they wanted to boost their search rankings and stand out even more. 

What we Did

To find the right angle, we dug deep into the industry. We researched what had worked in previous HARO PR campaigns and studied the gaming publications closely to understand what topics interested journalists the most. After several brainstorming sessions and a lot of analysis, we found a campaign idea that was both relevant and newsworthy.

Here’s the process we followed. 

  • It explored the market to come up with fresh PR ideas that would grab attention.
  • We picked a trending topic in gaming that would be interesting for gamers and media outlets.
  • We helped the client create a dedicated webpage for the campaign, which was easy for journalists to share and link to.
  • Built a list of journalists in the gaming industry who would be the best fit for this story.
  • Wrote and submitted HARO responses on behalf of the client to get their insights in front of top journalists.
  • We followed up with personalized messages to keep the campaign top of mind and add a personal touch.

Results

The hard work paid off quickly! Within just two months, we secured placements on 25 high-authority sites, including vogue.ua (DR68, Traffic 588K), nme.com (DR84, Traffic 6.9M), and gamerant.com (DR77, Traffic 16.2M). These publications brought in millions of views that significantly increased the website’s visibility and organic traffic. 

How HARO Link-Building Helped Drive 10.7K Monthly Visitors for a New Law Firm’s Website in Just 1 Year

When a brand-new law firm approached us to help build their online presence, they were starting from scratch — no backlinks, no search engine rankings, and zero traffic. Competing in the legal field is challenging, especially for a new firm, so we needed a strategy that would build credibility fast. 

What We Did

To overcome this, we used HARO as a key part of our link-building strategy. Here’s how we made it work. 

  • We responded to specific legal-related HARO queries, sharing expert insights from the firm’s perspective. This helped us secure backlinks from trusted sites that showed the firm as a credible source.
  • HARO allowed us to position the firm as an expert in the legal field, featuring them in articles that increased their credibility and reached a wider audience.
  • By aiming for well-known publications through HARO link-building, we gained media backlinks that improved the firm’s authority and brought in relevant traffic.
  • We kept responding to HARO queries regularly, building a steady stream of mentions over time that strengthened the firm’s online presence.

Results

Using HARO link-building as a core strategy, we achieved the following in just one year. 

  • The firm went from 0 to 4.2K keywords ranking in search engines.
  • Built a backlink profile with over 100 links.
  • Monthly traffic grew to 10.7K visitors.

Ready for Targeted Digital PR?

So, there you have it! We’ve covered everything you need to know about HARO link-building. In short, HARO is a valuable tool for building credibility, earning media links, and getting exposure. But all these come when you put time and effort into crafting valuable, targeted responses.

If you need help writing HARO pitches that help you get featured, feel free to reach out or fill out the form. 

FAQs

What industries benefit most from HARO?

In our experience, HARO is especially effective for industries like technology, finance, healthcare, and lifestyle, as these are frequent topics for journalists. However, almost any industry can benefit if you’re willing to respond quickly and offer genuine insights that journalists need.

How many times should I respond to HARO daily?

We’d suggest responding to HARO queries 1-3 times daily. Checking each batch of queries as soon as they’re sent (morning, afternoon, and evening) gives you the best chance to catch relevant opportunities. Just remember — quality over quantity — only respond when you can add real value.

Can small businesses benefit from HARO?

Absolutely. Small businesses can use HARO publishing to build brand credibility and gain high-quality backlinks without a big budget. We’ve found it’s a fantastic, cost-effective way for startups and smaller companies to get featured in reputable publications. 

How to handle negative or no responses

We’d suggest viewing negative or no responses as part of the process. Not every pitch will land, but each response helps you improve. Focus on refining your approach, analyzing what works, and staying persistent. Sometimes, it takes time to get featured, so don’t get discouraged.

Is it worth outsourcing HARO link-building?

If you’re short on time or need a high volume of responses, outsourcing HARO link-building agency is worth it. However, we’d recommend choosing a person that understands your industry well and can provide tailored, credible responses. It’s an investment but can save time and increase your success rate.

Rameez Usmani is an award-winning HARO link builder with thousands of successful HARO pitches.

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