A health and wellness brand wanted to grow online and become a trusted name in their space. They were sharing useful content on their website but noticed it wasn’t bringing much search traffic. Most of their articles were buried under bigger, well-known health sites.
With tough competition and no real authority in Google’s eyes, getting noticed felt hard. They needed a way to build trust and stand out — but they didn’t want to spend on ads or buy backlinks.
The Approach
The health brand didn’t want quick hacks or paid PR. They had three clear goals in mind.
- Earn mentions from trusted health and wellness media
- Build search authority with natural backlinks
- Grow organic traffic by tying media exposure with useful content
To reach these goals, they started using HARO daily — but with a focused plan. They replied only to journalist queries that matched their real expertise in health, wellness tips, and industry trends.
Instead of chasing every opportunity, they focused on giving honest, helpful answers that could land real media mentions.
Once they started getting featured, they created content on their website around the same topics. This helped build a strong link between their media exposure and their own content — boosting both trust and search visibility.
What We Did
We made HARO part of the brand’s daily routine. Instead of blasting out pitches, we carefully picked journalist queries that matched their core topics — health advice, wellness trends, and industry insights. Every answer we sent was crafted to be useful, clear, and worth quoting.
As the media mentions started coming in, we didn’t stop there. We also worked on their website content, creating articles around the same topics they were featured in. This helped connect their media exposure with their search presence — making both stronger over time.
Here’s what we focused on.
- Checked HARO daily and selected only the most relevant queries
- Sent clear, expert answers that matched the brand’s niche
- Earned mentions on trusted health and wellness media sites
- Built backlinks naturally from high-authority publications
- Created matching website content for every major media mention
- Stayed consistent with this process over several months
The Results
The steady effort started showing organic results within months. As more media mentions and backlinks came in, the brand’s search visibility kept growing. What began as a small uptick soon turned into millions of daily impressions.
Here’s what they achieved.
- 421 Million Total Impressions in organic search
- 3.45 Million Clicks from search traffic
- 0.8% Average Click-Through Rate (CTR)
- Average Position of 14.4 across key health-related keywords
- Started ranking on competitive keywords in the health and wellness space
The turning point came when high-authority health sites started linking back to their content. After that, daily impressions jumped — with some days crossing 5 million impressions.
The Takeaway
This growth wasn’t luck or some clever SEO trick. The health brand stayed patient, answered the right HARO queries, and focused on sharing useful insights. They didn’t pitch for random mentions or chase backlinks from weak sites. Instead, they built real connections with journalists and made sure their website backed it up with strong content.
Over time, that steady effort paid off. The media mentions brought authority. The backlinks boosted their search rankings. And the traffic kept growing — naturally, without ads or shortcuts.
It proved that consistent, honest work builds lasting visibility in even the toughest markets.