A growing digital media company was publishing fresh news, business updates, and industry stories almost every day. But despite the effort, their search traffic stayed flat. Most of their articles weren’t even showing up in Google’s top results.
They faced the classic challenge many new media brands do — big competitors dominated the search rankings, and breaking through felt almost impossible. Their website lacked authority, and they didn’t have backlinks from trusted, high-profile sources.
To make things harder, the market they operated in was crowded with established names that had been building SEO power for years. The company knew they needed to earn credibility in Google’s eyes.
The Approach
The company wanted a better way to build trust online — without chasing random backlinks or buying PR. So, they started using HARO to get real mentions on trusted news sites that covered topics they knew well.
With the help of a content expert, they focused on replying only to journalist requests that matched their industry. They didn’t send pitches to every query. Instead, they picked the ones related to business news, market trends, and industry insights — areas where they could actually share useful information.
But they didn’t stop at just getting media mentions. Whenever they got featured, they also created content on their website around the same topics. This helped build a strong connection between what people saw in the media and what they found on the company’s site.
What We Did
We made it a daily habit to check HARO for questions that fit the company’s real expertise — business news, market updates, and industry trends. We didn’t waste time on random queries. Instead, we replied only to the ones where the company could share useful insights.
This steady work helped the company land mentions in trusted news and business sites. These weren’t just media shout-outs — they also brought valuable backlinks, which boosted their search authority over time.
We also created content on their website based on the same topics they were quoted on. This helped connect their media exposure with their own content, making them look more reliable to both readers and search engines.
In numbers:
- 20+ media mentions in top business and industry outlets
- 14 backlinks earned from editorial features
- Consistent keyword mentions around business news, market insights, and industry updates
- New website content created to match topics they got featured in
The Results
After several months of consistent HARO outreach and focused content updates, the company’s site hit impressive numbers:
- 61.3 Million Total Impressions
- 427,000 Clicks from Organic Search
- 0.7% Average Click-Through Rate (CTR)
- Average Position of 35 across target keywords
The Takeaway
This wasn’t about chasing quick wins or buying backlinks. It was about showing up with real insights, earning genuine media mentions, and letting search engines recognize those trust signals over time.
By using HARO the right way — answering relevant questions, building honest media relationships, and staying consistent — the company grew its authority naturally. And once that authority started building, organic search followed.
For businesses in competitive industries, this proves a simple point… If you stay patient, offer real value, and make HARO a steady part of your strategy, you can earn lasting visibility — without relying on ads or shortcuts.