Intro
A health and wellness brand wanted to grow online and become a trusted name in their space. They were sharing useful content on their website but noticed it wasn’t bringing much search traffic. Most of their articles were buried under bigger, well-known health sites.
With tough competition and no real authority in Google’s eyes, getting noticed felt hard. They needed a way to build trust and stand out — but they didn’t want to spend on ads or buy backlinks.
Our approach
The health brand didn’t want quick hacks or paid PR. They had three clear goals in mind.
- Earn mentions from trusted health and wellness media
- Build search authority with natural backlinks
- Grow organic traffic by tying media exposure with useful content
To reach these goals, they started using HARO daily — but with a focused plan. They replied only to journalist queries that matched their real expertise in health, wellness tips, and industry trends.
Instead of chasing every opportunity, they focused on giving honest, helpful answers that could land real media mentions.
Once they started getting featured, they created content on their website around the same topics. This helped build a strong link between their media exposure and their own content — boosting both trust and search visibility.
What We Did
We made HARO part of the brand’s daily routine. Instead of blasting out pitches, we carefully picked journalist queries that matched their core topics — health advice, wellness trends, and industry insights. Every answer we sent was crafted to be useful, clear, and worth quoting.
As the media mentions started coming in, we didn’t stop there. We also worked on their website content, creating articles around the same topics they were featured in. This helped connect their media exposure with their search presence — making both stronger over time.
Checked HARO daily and selected only the most relevant queries
Sent clear, expert answers that matched the brand’s niche
Earned mentions on trusted health and wellness media sites
Built backlinks naturally from high-authority publications
The Results
The steady effort started showing organic results within months. As more media mentions and backlinks came in, the brand’s search visibility kept growing. What began as a small uptick soon turned into millions of daily impressions.
Here’s what they achieved.
3.45 M
Clicks from Organic Search
0.8%
(CTR)
No 1 Award Wining HARO Link Builder
